Transparency
AI-Generated
Imagery
Some of the photographs on this website were created using generative AI. This page explains which, why, and what is and is not being claimed.
Last updated 21 August 2026.
The disclosure
A number of the images used across this website are synthetic — produced with a generative AI image tool rather than captured with a camera. They are used illustratively, to convey the character of the work, and should not be read as photographs of specific premises, equipment, events or occasions.
Why we are telling you
Article 50 of the EU AI Act requires that AI-generated image content is disclosed and marked as artificially generated. We would rather say so plainly on a page like this than leave you to work it out.
The underlying image files also carry the provenance watermark applied by the tool that generated them. We have deliberately left those in place.
What is real
Everything that constitutes a claim about this business is factual and unaltered: the RSPH Level 4 accreditation in Nutritional Science, Performance Nutrition & Dietary Analysis; the 20-plus years in the flavour industry; the multi-site kitchen and catering management experience; the product formulation work delivered for global brands on international contractual works; and every service, term and price basis described on this site.
The JJB Calibrated logo and brand marks are the company’s own.
Why we have done it this way
JJB Calibrated Ltd is a young business investing carefully. Commissioning original photography of every discipline was not proportionate at this stage. Rather than use uncredited stock and say nothing, we have used generated imagery and disclosed it here. As original photography is produced, it will replace these images and this page will be updated.
Questions
If you would like to know whether any particular image is a photograph, just ask: connect@jjbcalibrated.com.
This notice was prepared as part of the website build and should be reviewed and approved by JJB Calibrated Ltd before the site goes live. It is a transparency statement, not legal advice.