Fixed-Scope Guarantee
All engagements are scoped and capped up front. We work on fixed fees, with no ambiguous hourly escalations or unbudgeted surprises.
Precision Nutrition · UK / East Midlands & South Yorkshire
Precision Performance
& Corporate Wellness
Nutrition, flavour, hospitality and brand — calibrated for executives and ambitious businesses across the East Midlands & South Yorkshire.
In their words
Ten voices. Every discipline, one business owner at a time.
Hospitality
Four weeks. That’s all it took to turn this business around. We went on to achieve a five-star accreditation, something I genuinely didn’t think was within reach when we started.
Flavour development
James’s technical expertise, attention to detail with complex documentation, and seamless coordination between our team and the master manufacturer have made every project a success.
Nutrition & wellbeing
His approach, knowledge, and guidance throughout my consultation were exemplary. The personalised nutrition plan and targeted support made a real difference to how I felt day to day.
Cannabinoid
He helped refine our vision from the ground up — reimagining our branding and logo, and formulating our products using purely natural, high-quality ingredients with zero synthetics. I couldn’t be happier with the results.
Compliance
He completely aligns with our mindset on strict regulatory compliance, and he’s been instrumental in connecting us with key manufacturers and managing those relationships smoothly.
Research & development
He quickly became the reliable leader we needed in R&D, allowing our business to continue its day to day operations without the disruption of managing development in house.
Brand & marketing
He completely elevated my brand identity, transformed my LinkedIn profile, and brought clarity and consistency to my social media presence.
Nicotine pouch R&D
The support from James was key for the success of the division, reducing development lead-time and improving the output with a portfolio of flavours loved by our customers.
Flavour development
He combines deep technical knowledge with a methodical, well structured development process, and he simply won’t settle until a profile is exactly right.
Flavour development
He has a sharp read on trends before they hit the mainstream, and a genuinely extensive network of contacts across the industry.
Every engagement behind these was scoped and capped in writing before any work began.
Let’s start a projectHospitality
01 / 05
Our disciplines
Four connected disciplines,
under one roof
Services are delivered remotely and in person across the region, on a retainer, project or framework basis.
Nutritional Alignment Frameworks
Precision, data-driven nutrition programmes for busy executives and professionals, built on objective metabolic baselines rather than generic diet plans.
Hospitality Business Consultancy
Compliance audits, purchasing frameworks, team structure and menu analysis, drawn from thirty years across Michelin kitchens and multi-site operational leadership.
Wellbeing & Cosmeceutical Product Development
Formulation, sensory profiling and compliance support for wellbeing brands, with a proven track record delivering product formulation for global brands on international contractual works.
Brand, Digital & Marketing Calibration
Brand identity, web presence and social strategy, built by an operator who has run the business behind the brand.
Why JJB Calibrated
We do not sell generic diet plans,
or bill by the hour
Data-driven frameworks and strict accountability, for clients who cannot afford to leave things to chance.
Founder James Jordan Barrett, MRSPH, combines an RSPH Level 4 accreditation in Nutritional Science, Performance Nutrition & Dietary Analysis with over 20 years in the flavour industry and hands-on experience managing multi-site kitchens and running his own multiple outlet catering businesses. By combining data-driven frameworks with strict accountability, we deliver predictable outcomes for clients who cannot afford to leave things to chance.
James Jordan Barrett, MRSPH, brings a proven track record of formulating products for global brands on international contractual works — including transforming a leading global flavour house from vendor to primary flavour innovation partner for major international e-liquid and vape brands, and acting as flavour architecture consultant to a global nicotine pouch innovator on next-generation product development.
Accreditation
RSPH Level 4
Discipline
Nutritional Science
Flavour industry
20+ years
Track record
Global brands
James Jordan Barrett, MRSPH
Founder // JJB Calibrated Ltd
RSPH Level 4 accredited in Nutritional Science, Performance Nutrition & Dietary Analysis, with over 20 years in the flavour industry, multi-site kitchen management, and his own multiple outlet catering businesses.
How we work
Scoped and capped,
up front
Every engagement is scoped individually. Get in touch for a bespoke quote.
Payment terms
Smaller, fixed-scope jobs are settled upfront before work begins. Larger core projects require a mobilisation payment on signing, with the balance due on sign-off. Ongoing retainers are invoiced monthly in advance.
Out-of-scope advisory
Urgent strategy sessions or ad-hoc advisory outside agreed milestones are available at our standard day rate, on request.
Get started
Ready to calibrate?
To initiate a framework alignment, discuss a brand and digital project, or arrange a corporate group briefing, get in touch below.